/* First Press marketing essentials. Sibling of the signage ladder; same First Press design system. */

@font-face{font-family:Adieu;src:url(fonts/Adieu-Regular.woff2)format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Adieu Slanted";src:url(fonts/Adieu-RegularSlanted.woff2)format("woff2");font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:CircularStd;src:url(fonts/CircularStd-Book.woff2)format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:CircularStd;src:url(fonts/CircularStd-Bold.woff2)format("woff2");font-weight:700;font-style:normal;font-display:swap}

:root{
  --green:#26593f;
  --green-dark:#1c4530;
  --green-tint:#e6efe9;
  --ink:#222529;
  --body:#4a4f54;
  --muted:#66717b;
  --line:#e3e6e3;
  --wash:#f1f3f1;
  --white:#fff;
  --head:Adieu,"Helvetica Neue",Helvetica,Arial,sans-serif;
  --text:CircularStd,"Helvetica Neue",Helvetica,Arial,sans-serif;
  --pill:30px;
  --ease:cubic-bezier(.22,.72,.28,1);
  --shadow:0 10px 30px -12px rgba(34,37,41,.25);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--white);color:var(--body);font:400 17px/1.55 var(--text)}
h1,h2,h3{color:var(--ink);font-family:var(--head);font-weight:400;margin:0;text-wrap:balance}
p{margin:0}
a{color:var(--green)}
img{max-width:100%;display:block}
button{font:inherit}
.inner{max-width:1120px;margin:0 auto;padding:0 22px}
:focus-visible{outline:2px solid var(--green);outline-offset:3px}

/* ---- header ---- */
.top{display:flex;align-items:center;gap:14px;padding:14px 22px;border-bottom:1px solid var(--line);background:var(--white)}
.top .logo img{height:34px;width:auto}
.top .spacer{flex:1}
.top .phone{font-weight:700;text-decoration:none;color:var(--ink);white-space:nowrap}
.lang{display:flex;border:1px solid var(--line);border-radius:var(--pill);overflow:hidden;flex:none}
.lang button{background:none;border:0;cursor:pointer;padding:8px 13px;font:700 13px/1 var(--text);color:var(--body);letter-spacing:.04em}
.lang button.on{background:var(--green);color:#fff}
@media (max-width:640px){ .top{padding:12px 16px;gap:10px} .top .phone{display:none} .top .logo img{height:28px} .top .btn-sm{padding:9px 12px;font-size:11px;letter-spacing:.06em} }

/* ---- buttons ---- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 24px;border-radius:var(--pill);border:0;cursor:pointer;
  font:700 13px/1 var(--text);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;transition:background .18s var(--ease),transform .18s var(--ease),box-shadow .18s var(--ease)}
.btn:active{transform:translateY(1px)}
.btn-sm{padding:10px 18px;white-space:nowrap}
.btn-green{background:var(--green);color:#fff}
.btn-green:hover{background:var(--green-dark)}
.btn-line-green{background:none;color:var(--green);box-shadow:inset 0 0 0 1.5px var(--green)}
.btn-line-green:hover{background:var(--green-tint)}

/* ---- first viewport: question + reach map ---- */
.ask{padding:26px 0 48px}
.ask h1{font-size:clamp(30px,4.6vw,52px);line-height:1.02;letter-spacing:-.015em;max-width:15ch}
.ask h1 i{font-family:"Adieu Slanted",var(--head);font-style:italic;color:var(--green)}
.ask .sub{margin:14px 0 0;font-size:17px;max-width:62ch;color:var(--body)}

.questions{display:grid;grid-template-columns:2.4fr 1.2fr;gap:16px 22px;margin:22px 0 0}
@media (max-width:900px){ .questions{grid-template-columns:1fr;gap:16px} }
fieldset{border:0;margin:0;padding:0;min-width:0}
legend{font:700 12px/1 var(--text);letter-spacing:.1em;text-transform:uppercase;color:var(--ink);padding:0;margin:0 0 10px}
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pills label{position:relative;cursor:pointer}
.pills input{position:absolute;inset:0;opacity:0;margin:0;cursor:pointer}
.pills span{display:inline-block;padding:9px 14px;border-radius:var(--pill);background:var(--wash);color:var(--ink);font-size:14px;line-height:1.2;
  box-shadow:inset 0 0 0 1px transparent;transition:background .15s var(--ease),color .15s var(--ease),box-shadow .15s var(--ease)}
.pills label:hover span{box-shadow:inset 0 0 0 1px var(--green)}
.pills input:checked+span{background:var(--green);color:#fff}
.pills input:focus-visible+span{outline:2px solid var(--green);outline-offset:2px}

/* the reach map */
.map{margin:28px 0 0}
.map .hint{margin:0 0 14px;font-size:14px;color:var(--muted)}
.zones{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
@media (max-width:820px){ .zones{grid-template-columns:1fr 1fr} }
@media (max-width:520px){ .zones{grid-template-columns:1fr} }
.zone{background:var(--wash);border:1px solid var(--line);border-radius:14px;padding:14px}
.zone-h{margin:0 0 10px;font:700 11px/1.2 var(--text);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.chips{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.chip{margin:0}
.chip button{width:100%;display:grid;grid-template-columns:40px 1fr auto;align-items:center;gap:11px;background:var(--white);border:1px solid var(--line);border-radius:10px;padding:8px 10px;cursor:pointer;text-align:left;color:var(--ink);
  transition:background .2s var(--ease),box-shadow .25s var(--ease),opacity .25s var(--ease),transform .25s var(--ease)}
.chip button:hover{box-shadow:inset 0 0 0 1px var(--green)}
.chip .pi{width:40px;height:40px}
.chip .nm{font:700 14px/1.2 var(--text)}
.chip .pr{font:400 12px/1 var(--text);color:var(--muted);white-space:nowrap}
.map.has-pick .chip:not(.lit) button{opacity:.48}
.map.has-pick .chip:not(.lit) button:hover{opacity:.85}
.chip.lit button{background:var(--green-tint);box-shadow:0 0 0 2px var(--green);transform:translateY(-1px)}
.chip.lit .pr{color:var(--green);font-weight:700}
.chip.alt button{box-shadow:0 0 0 2px var(--line)}

/* paper icons, drawn, not photographed. Percentage insets so one rule serves 40px chips and 72px rows. */
.pi{position:relative;border-radius:6px;background:#fff;box-shadow:inset 0 0 0 1px rgba(34,37,41,.12);overflow:hidden;flex:none}
.pi::before,.pi::after{content:"";position:absolute}
.pi.flyer{background:linear-gradient(180deg,#fff,#f3f4f2)}
.pi.flyer::before{inset:14% 22% auto;height:15%;background:var(--green)}
.pi.flyer::after{inset:38% 22% 18%;background:repeating-linear-gradient(180deg,#d3d8d4 0 2px,transparent 2px 7px)}
.pi.brochure{background:linear-gradient(90deg,#ffffff 0 50%,#edefed 50% 100%)}
.pi.brochure::before{left:50%;top:10%;bottom:10%;width:1.5px;background:#c4c9c4;transform:translateX(-50%)}
.pi.brochure::after{inset:22% 56% 22% 14%;background:repeating-linear-gradient(180deg,#cdd3ce 0 2px,transparent 2px 6px)}
.pi.bookmark::before{left:36%;right:36%;top:8%;bottom:20%;background:linear-gradient(180deg,#2f7a55,#1c4530)}
.pi.bookmark::after{left:36%;right:36%;bottom:20%;height:12%;background:#fff;clip-path:polygon(0 0,100% 0,50% 100%)}
.pi.postcard{background:linear-gradient(180deg,#fff,#f3f4f2)}
.pi.postcard::before{right:14%;top:16%;width:18%;height:22%;background:#e7ebe7;box-shadow:inset 0 0 0 1.5px #b9c0b9}
.pi.postcard::after{left:14%;right:14%;top:58%;height:2px;background:#cdd3ce;box-shadow:0 8px 0 #dfe3df,0 -10px 0 #dfe3df}
.pi.greeting{background:linear-gradient(180deg,#ffffff,#eef0ef)}
.pi.greeting::before{left:8%;right:8%;top:12%;height:2px;background:#c4c9c4}
.pi.greeting::after{left:50%;top:52%;width:26%;height:26%;background:var(--green);transform:translateX(-50%) rotate(45deg)}
.pi.hanger{background:linear-gradient(180deg,#fff,#f3f4f2)}
.pi.hanger::before{left:50%;top:14%;width:20%;height:20%;border-radius:50%;background:#fff;box-shadow:0 0 0 2px #b9c0b9;transform:translateX(-50%)}
.pi.hanger::after{inset:44% 24% 16%;background:repeating-linear-gradient(180deg,#d3d8d4 0 2px,transparent 2px 7px)}
.pi.poster{background:linear-gradient(180deg,#fff,#f3f4f2)}
.pi.poster::before{inset:12% 16% auto;height:40%;background:linear-gradient(135deg,#3a8a63,#1c4530)}
.pi.poster::after{inset:60% 16% 16%;background:repeating-linear-gradient(180deg,#d3d8d4 0 2px,transparent 2px 6px)}
.pi.tent{background:#fff}
.pi.tent::before{inset:24% 16% 26%;background:linear-gradient(180deg,#2f7a55,#1c4530);clip-path:polygon(50% 0,100% 100%,0 100%)}
.pi.tent::after{left:16%;right:16%;bottom:22%;height:2px;background:#b9c0b9}
.pi.sticker::before{inset:18%;border-radius:50%;background:linear-gradient(135deg,#3a8a63,#1c4530);box-shadow:inset 0 0 0 3px #fff}

/* the pick card */
.pick[hidden]{display:none}
.pick{scroll-margin-top:10px;margin:24px 0 0;display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:28px;background:var(--white);border:1px solid var(--line);border-radius:16px;padding:26px;box-shadow:var(--shadow);
  animation:rise .5s var(--ease) both}
@keyframes rise{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
@media (max-width:820px){ .pick{grid-template-columns:1fr;padding:20px} }
.pick h3{font-size:clamp(26px,3.2vw,36px);line-height:1.05;letter-spacing:-.01em}
.pick .why{margin:14px 0 0;font-size:18px;color:var(--ink);max-width:48ch}
.pick .facts{list-style:none;margin:16px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.pick .facts li{background:var(--wash);border-radius:var(--pill);padding:7px 12px;font-size:13px;color:var(--ink)}
.pick .facts li b{font-weight:700}
.pick .good{margin:18px 0 0}
.pick .good h4{margin:0 0 6px;font:700 12px/1 var(--text);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.pick .good ul{margin:0;padding:0 0 0 18px}
.pick .good li{margin:3px 0}
.pick .not{margin:14px 0 0;font-size:15px;color:var(--body)}
.pick .not b{color:var(--ink)}
.pick .buy{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px;margin:22px 0 0}
.pick .price{font:400 30px/1 var(--head);color:var(--ink)}
.pick .price small{display:block;font:400 12px/1.3 var(--text);letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.pick .price.tbc{font:400 16px/1.3 var(--text);color:var(--muted);max-width:22ch}
.pick .alt{margin:16px 0 0;font-size:15px}
.pick .alt button{background:none;border:0;padding:0;color:var(--green);text-decoration:underline;cursor:pointer;font:inherit}
.pick figure{margin:0;align-self:start;background:var(--wash);border-radius:12px;display:flex;align-items:center;justify-content:center;aspect-ratio:4/3}
.pick figure .pi{width:56%;height:0;padding-bottom:42%;border-radius:10px}

/* ---- proof strip ---- */
.proof{background:var(--green);color:#fff;padding:20px 0}
.proof ul{list-style:none;margin:0 auto;padding:0 22px;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px 24px;max-width:1120px;font-size:15px}
.proof li{padding-left:18px;position:relative;color:#e4eee8}
.proof li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;background:#fff}
@media (max-width:820px){ .proof ul{grid-template-columns:1fr 1fr} }
@media (max-width:480px){ .proof ul{grid-template-columns:1fr} }

/* ---- the guide, grouped by reach ---- */
.guide{padding:58px 0 40px;background:var(--wash)}
.guide h2{font-size:clamp(28px,3.6vw,40px);line-height:1.05;letter-spacing:-.01em}
.guide .lead{margin:12px 0 0;max-width:64ch;font-size:17px}
.rows{margin:28px 0 0}
.band{margin:0 0 26px}
.band-h{margin:0 0 12px;font:700 12px/1 var(--text);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.rowset{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.row{display:grid;grid-template-columns:72px minmax(0,1.3fr) minmax(0,1.7fr) auto;gap:18px 22px;align-items:start;background:var(--white);border:1px solid var(--line);border-radius:14px;padding:18px 20px;transition:box-shadow .25s var(--ease)}
.row.lit{box-shadow:0 0 0 2px var(--green),var(--shadow)}
.row .pi{width:72px;height:72px}
.row h3{font-size:22px;line-height:1.1}
.row .reach{margin:4px 0 0;font:700 11px/1 var(--text);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.row .why{margin:10px 0 0;font-size:15px;color:var(--body)}
.row .cols{display:grid;grid-template-columns:1fr 1fr;gap:10px 18px;font-size:14px}
.row .cols h4{margin:0 0 4px;font:700 11px/1 var(--text);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.row .cols ul{margin:0;padding:0 0 0 16px}
.row .cols li{margin:2px 0}
.row .cols p{margin:0}
.row .cols p b{color:var(--ink)}
.row .side{display:flex;flex-direction:column;align-items:flex-end;gap:10px;min-width:150px}
.row .price{font:400 22px/1 var(--head);color:var(--ink);text-align:right}
.row .price small{display:block;font:400 11px/1.3 var(--text);letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:4px}
.row .price.tbc{font:400 13px/1.3 var(--text);color:var(--muted);max-width:18ch}
@media (max-width:900px){
  .row{grid-template-columns:56px minmax(0,1fr);gap:12px 16px}
  .row .pi{width:56px;height:56px}
  .row .cols{grid-column:1/-1;grid-template-columns:1fr 1fr}
  .row .side{grid-column:1/-1;flex-direction:row;align-items:center;justify-content:space-between}
  .row .price{text-align:left}
}
@media (max-width:520px){ .row .cols{grid-template-columns:1fr} }

/* ---- ask us ---- */
.ask-us{padding:56px 0 64px}
.ask-us .inner{max-width:760px;text-align:center}
.ask-us h2{font-size:clamp(28px,3.6vw,40px);line-height:1.05}
.ask-us p{margin:14px auto 0;max-width:56ch;font-size:17px}
.ctas{display:flex;justify-content:center;flex-wrap:wrap;gap:12px;margin:24px 0 0}

/* ---- footer ---- */
.foot{border-top:1px solid var(--line);text-align:center;padding:30px 22px 40px;font-size:14px;color:var(--body)}
.foot p{margin:0 0 8px}
.foot .fine{color:var(--muted);font-size:13px}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
}